Davos, Switzerland — In a groundbreaking press conference today, World Economic Forum (WEF) founder Klaus Schwab unveiled his latest and boldest project yet: Schwab’s Delight, a luxury line of insect farms set to transform global dining with a new staple—bugs. With an unwavering belief in “happiness through minimalism,” Schwab has partnered with Disney to introduce bugs as “the food of tomorrow.” And to really drive home the vision, Disney’s Jiminy Cricket himself is headlining the marketing campaign.
But it’s not just a culinary revolution—it’s an evolutionary vision. According to Schwab, the project is designed to prepare society to adopt what he calls a “chitin-fortified, insectoid future,” one where humanity finally transcends its mammalian “self-interest” and embraces a communal “hive mind” mentality.
Chitin: The Crunchy Path to Collective Happiness
One of the core elements of Schwab’s vision is chitin—the indigestible, fibrous component in insect exoskeletons. While some health experts have raised concerns about chitin, citing research on its potential link to immune system disruption, Schwab and his team remain optimistic.
“Chitin is an extraordinary substance,” he announced. “Yes, it’s hard, slightly toxic, and mildly indigestible, but that’s the beauty of it! It’s a fortifying agent. With every crunchy mouthful, you’re not just eating—you’re evolving.”
Studies may suggest that chitin can accumulate in the human body, potentially leading to “chitin overload” and immune reactions. But Schwab sees this as a small price to pay. “What if chitin is the key to our next evolutionary leap?” he asked, eyes alight with ambition. “We need to move away from being soft, vulnerable mammals toward becoming chitin-reinforced, unified beings.”
Breaking Free from Individualism: A Hive Mind Awaits
Schwab argues that by shifting from a meat-and-vegetable-based diet to one built on insects, people will start to “unlearn their mammalian habits of individualism.” Inspired by the insect kingdom’s efficient hive minds and colony structures, Schwab envisions a future where humans too can adopt an “insectoid approach to society.”
“Humans are prone to self-interest, personal ambition, and yes, even taste,” Schwab lamented. “But in the insect world, individual taste is irrelevant. It’s the survival of the colony that matters.” He added, “To truly embrace the Great Reset, we must train ourselves to think like insects—less ‘I’ and more ‘we,’ less appetite and more adaptation.”
Disney’s Role: Introducing “Hoppy Meals” for the Next Generation
To help children make the transition to this brave new bug-based society, Disney has stepped in as the official WEF marketing partner. Alongside Schwab’s Delight, Disney is launching Hoppy Meals, a line of cricket snacks that comes complete with a miniature Jiminy Cricket plush, promoting the new lifestyle with messages like, “Eat me to free me” and “Happiness is in the hive!”
Jiminy Cricket, is encouraging children everywhere to “Eat bugs, be happy, and give up silly notions of individuality.” According to Disney’s new campaign, chitin will not only toughen young bodies but will also subtly promote a sense of collective obedience, which the WEF refers to as “enhanced social compliance.”
Elite Endorsements and Global “Insect Compliance” Rollout
The initiative has already received enthusiastic backing from a lineup of celebrities and influencers. Gwyneth Paltrow, wellness entrepreneur and bug enthusiast, declared, “I feel more in sync with the universe after my daily chitin shot.” while Mark Zuckerberg is rumored to be working on a “hive-inspired” social network that tracks “Insect compliance.”
Meanwhile, Timothée Chalamet, long revered for his avant-garde approach to fame, has signed on as the face of Schwab’s Delight. “Timothée is a natural fit,” Schwab noted. “He exudes that lean, understated look that a diet of crickets and beetle snacks can achieve. It’s the ‘non-ownership glow.’”
By 2030, the WEF plans to institute “Insect Compliance” standards globally, with every meal featuring a certified chitin content to help align society with Schwab’s dream of a “fortified, future-ready populace.” Those who meet their insect quota will earn additional “Happiness Points,” redeemable for upgraded spots in communal housing and extra bug rations.
The Great Reset of Taste Buds: You are what you eat
Schwab’s Delight is just one piece of Schwab’s broader vision to help humans transcend “the archaic notion of personal taste.” Schwab reminded the audience that taste is merely a “primitive indulgence” that serves no place in the forward-thinking colony of the future.
“We’re not just feeding people bugs,” Schwab concluded. “We’re feeding a revolution. By fortifying our minds with chitin and letting go of our selfish mammalian desires, we will be the pioneers of a utopian, flavorless, fully compliant Insectoid future. Remember, you’ll own nothing, eat bugs and be happy.”
Future projections envision a society where any discontent—an outdated, mammalian feeling—could be seamlessly replaced by bug-fortified bliss. “By combining diet with algorithmic adjustments, society will reach levels of unity and harmony never before possible,” Schwab said with a benevolent smile. “Once we relinquish the outmoded ideas of free will and self-identity, true happiness will become inevitable. Just imagine: a world where all of us, compliant and crunchy, experience the same happiness at the same time. It’s nothing short of a utopia.”
Critics may call it “The Great Chitin Experiment” or “Dystopian Dining,” but for Schwab and Disney, it’s the crunchy, compliant road to a brasve new world—one cricket, one compliant bite, at a time.